Video Production - Chicago Corporate Communications

We provide concept to completion for memorable commercials and image shaping corporate videos.

The most common types of corporate video are used to:

• Drive Sales
• Motivate Employees or Sales Force
• Train Employees or Business Partners
• Tell Story of Company’s History and Heritage
• Highlight New Product Roll-Out
• Demonstrate Product or Service
• Influence Investor Relations

Your company’s marketing needs will dictate which type of video works best for you.

Video is also commonly used for media relations. When you see a news story about a company doing something positive for their community or an event surrounding a grand opening or product roll out, these stories are usually generated by media relations efforts. The video is often paid for and supplied to news stations by the company at the center of the story. This type of video comes in two forms: video news releases and news B-roll packages. Both are designed to get your business on the evening news.

Whatever the marketing goal, your video can have multiple uses and be placed on multiple formats, (VHS, DVD, CD-ROM or on your website). Companies, maybe even your competition, use video in sales presentations, at trade shows, in kiosks or anywhere there’s access to your target audience.

Why do companies from the Fortune 500 to growing medium-sized businesses continue to use video? Because marketing professionals know it’s the most powerful vehicle for message delivery. Giving your message memorable visual impact is what goes into every phase of production we provide. Here’s how it works:

Pre-Production and Video Production Creative Direction

This first crucial stage of production is where the planning takes place. Pre-production is where we define what we will do and how we will do it. It’s where we create the concepts, outline, story development and scripting for your video project or commercial. Once this direction is in place, we schedule shoot days, scout locations and coordinate on-camera and voice over talent.

Studio & On-Site Video Production

With all the elements of pre-production nailed down, we can begin the production phase. These are shoot days that will capture the images and sound-bites needed to make your video. We direct on-camera talent, spokespersons and crews, supervise on-location or studio lighting and set development.

Post Production Services in Chicago

It’s been said that post production is where the magic happens. It’s where we bring all the elements of your video together to edit into your final product. During this digital editing process, elements such as voice over, graphic animation and music are added to bring out the impact you’ll want to get across to your target audience.

If your company would like to receive the sales impact and other benefits of a corporate communications video production, call us at 847.657.6011 or send us an e-mail.

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