Internet B2B Lead Generation
NM Marketing Communications, Inc. is a leader in
developing Internet B2B lead generation programs. We know that
the primary purpose of your web site is finding customers. We can help you evaluate the costs and benefits of the three
main areas of search engine marketing that exist in the B2B
arena today:
Internet B2B Lead Generation: Search Engine Marketing Tools
These online marketing resources are proving to be some of the most cost-effective and measurable means today of qualified
B2B lead generation. Many Internet fads have come and gone in the last decade, but the one constant has been the desire of
B2B Internet users to quickly and efficiently find relevant and important information
to help with purchasing decisions. Here are some of the pros and cons of each method.
Keyword Sponsorship
Keyword Sponsorship - Targeted keyword sponsorship allows a business to buy an important keyword or keyword phrase. Every time someone searches for that word or phrase, the sponsor’s listing appears as a highlighted search listing at the top of the results page. This type of
Internet B2B lead generation is very expensive – thousands of dollars a month for the most popular phrases – because you pay to be listed whether or not your listing is clicked.
Internet B2B Lead Generation: Pay-Per-Click Advertising
Pay-Per-Click Advertising - Pay-per-click advertising is a less expensive means of selectively targeting an audience, but it requires bidding in an open auction to secure the top listings which appear as highlight textboxes on the right side of a search results page.
This type of advertising is fairly cost-effective because you only pay when someone clicks on your ad to view your website and you can set monthly expenditure maximums to fit your budget during a test period. You can also easily calculate your ROI with this
type of Internet B2B lead generation program.
However, to maintain the top positions for your pay-per-click keyword or phrase, you need to constantly monitor the current auction prices and adjust your bid as necessary, which can be very time-consuming. Also, with the rapidly rising popularity of this
type of Internet B2B lead generation program, the bidding price for popular keywords and phrases can go as high as several dollars per click, whether or not that click turns into a qualified lead or sale. In addition, a pay-per-click ad is subject to abuse by unscrupulous searchers and your competitors, which can be costly.
Web Site Optimization / Search Engine Optimization
Web Site
Optimization / Search Engine Optimization - Web site
or search engine optimization is an art and science that has been misrepresented during the last few years. Though many people who make their living optimizing websites would tell you that they know all of the tricks to obtaining high rankings on Google and the other major search engines, no tricks exist to help you obtain the best rankings for your company’s most important keywords.
Tricks will only get you permanently blacklisted by Google. Successful optimization
for Internet B2B lead generation combines known methods of coding a web page (science) with a writing style (art) that integrates the results of extensive research (science) to determine the best keywords and phrases to target, along with a compelling story
(art) about your expertise.
Other factors, such as the number of other web sites residing on your host server, the number of external links to your site and the frequency with which site maintenance is performed, also contribute to high search engine rankings.
If your company would like to receive the immediate
and long-term benefits from a cost-effective Internet B2B lead
generation campaign, call us at 847.657.6011
or
send
us an e-mail.
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