May/June 2008 - "Identify Audience Needs Before Sending Press Releases"
The competition for editors' attention and space in their publications runs counter to the advice in some self-help marketing guides that PR is an "easy and cheap" way to promote a business or product. Using news and stories is an effective part of an overall PR program, but success requires strategic thinking and in-depth understanding the media requirements.

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March/April 2008 - "Using White Papers to Reach Key B-to-B Prospects"
White Papers should be an integral element of an effective business-to-business marketing strategy, yet many marketers don’t understand the benefits. Some confusion is understandable, since the meaning of the term has changed over the years and an explosion of White Paper output has produced many documents that may or may not truly fit the category.

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January/February 2008 - "Are Your Outdated Lead Follow-Up Skills Costing You New Business?"
Most every company within your target market will buy from someone. Why not you? However, they usually need to feel a relationship forming, a sense of comfort and trust. According to an Email Marketing Software Solutions article, two percent of sales are made on the first contact, while 80 percent are made on the 5th to 12th contact. In fact, it's not uncommon for a trade show attendee to buy one year after the show closes. Staying in touch with the prospect is key to converting the lead into a valuable customer.

If you'd like to know more about how an effective lead follow-up campaign could benefit your company, give us a call today at 847.657.6011.

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November/December 2007 - "Tips for Creating a Memorable Corporate Identity"
A robust logo will benefit you by increasing the strength of your brand. Some small companies don’t think of themselves as a brand, not realizing that despite size considerations, their brand is an integral part of generating new business and building a long standing business presence.

If you’d like to know more about how an integrated marketing/corporate Identity could benefit your company, give us a call at 847.657.6011.

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July/August 2007 - "Eight Important Questions to Ask About Your Company's Marketing"
Your customers are saturated, inundated, overwhelmed by the abundance of advertising and marketing that lands on them every day. Some studies estimate the typical American is subjected to more 30,000 marketing hits a year. That is more than 80 hits a day. So how can your business blast away all that clutter?

Call on NM Marketing Communications, Inc. to develop an integrated corporate identity for your organization. We look forward to working with you on a marketing communications effort that makes dollars and sense!

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March 2007 - "Trademarks: How Much Can You Afford To Save?"
Never underestimate the importance of a trademark. It's your business reputation. All the time and effort that you have invested in making your company or organization successful can be defined by your trademark.

This month's eReport features an interview with Hazel Espinar, Esq., a Chicago-based intellectual property and trademark attorney. You should find her comments insightful as you consider the numerous benefits of Federal trademark registration. And, call on NM Marketing Communications, Inc. to develop an integrated corporate identity for your business. We look forward to working with you on a marketing communications effort that makes dollars and sense!

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January 2007 - "Do Your Customers and Prospects Know All You Have to Offer?"
Businesses must constantly be changing and improving. Adding new products, offering new services, finding new ways to acquire and keep customers are critical to survival in our global economy. For many companies and organizations, communicating these advances tends to get put on the back burner.

Integrated marketing means that all marketing tactics: advertising, direct mail marketing, editorial services, public relations, sales promotion and website development are working together as a unified program. Such an approach not only maximizes the dollars you spend on marketing, but will boost your return on that important business investment.

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Past eReports

December 2006: The Holiday Opportunity: Connecting With Clients

November 2006: Corporate Blogs Are Here To Stay

September 2006: The 'Service Revolution' and the Role of Branding in Manufacturing

Summer 2006: Building Customer Loyalty Matters

May 2006: Manufacturing Companies Address Business Marketing Challenges with External Resources

April 2006: The End of Solution-Based Selling

March 2006: Building Business Relationships in a Fast-Paced, Technology-Based World

February 2006: Customer Service: Is it Possible to Measure this Marketing Intangible?

January 2006: Effective Online Marketing & Your Corporate Identity

December 2005: Making A List: Marketing Tips for the New Year

November 2005: Navigate the Winds of Change Through Innovation

October 2005: Maximizing Value: The Cost of Doing Business

September 2005: Trade Show Tips that Mean Business

August 2005: Reasons For Doing An Independent Customer Satisfaction Survey

July 2005: 12 Steps to a Perfect Press Conference

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